Creative Director: TV/Digital/Social/OOH

Cadillac ‘DARE GREATLY’ brand campaign. A series of multi-executional TV spots/retail and OOH for the American luxury car brand.

Group Creative Director: TV/Digital/Mobile/OOH.

Traveling at he Speed of Hertz -Campaign announcing that the inventors of the Rental Car were now reinventing it. The multichannel campaign launched using TV, digital, social, ambient, inflight-content and OOH. An explosive teaser spot introduced the campaign followed by 60’ and 30’ spots for Hertz 24/7 and Gold Plus Rewards.

OPEN 24/7: To promote the Hertz 24/7 launch, 24 cars were randomly placed on New York streets for 7 days, each displaying a neon 'OPEN 24/7' sign in their windows. Users who tagged the cars with #hertz247 on Instagram had a chance to win free 24/7 rentals

Group Creative Director/Head of Art: Digital/Social/Print

Expressing inner problems through lyrics. The NSPCC /ChildLine counselling service for young people had a problem. It was seen as out of touch with the younger generation. Young kids can't always talk to their parents, they needed someone they could trust, relate to and also understand their problems. Without the ChildLine there really wasn't anywhere to go, or anyone qualified to help. But it needed to change.

Working with Avenue A & Razorfish this multichannel campaign 'A problem is better out than in'  was created. The 'Final Verse' idea was to get young people to express themselves creatively through something they could really relate to - music and lyric writing. A chance to write the final verse of a song on new album by UK artist Devlin. This way they would share there problems and worries instead of hiding them.

Within the first 6 weeks of the campaign traffic to the ChildLine website increased by over 64%. Even more importantly the perception of ChildLine amongst this young target market dramatically changed. Now they felt there was place they could visit where someone would listen to their problems.

Creative Director: Digital/OOH/Experiential/Social.

GUINNESS GREATNESS for Guinness Africa was launched through Saatchi & Saatchi London. This multichannel campaign used cinema, outdoor, interactive posters and social events to the launch the idea that 'There's a drop of Greatness in everyone'.

The 'SOUNDS OF GREATNESS' was a social and creative platform for up and coming artists to show their 'Greatness' through music and dance events across Africa. It continued to be a success long after the launch of the campaign and was also responsible for launching the careers of new African talent.

OOH posters celebrated new and established people from art, music and sport and were illustrated by and up and coming graphic artist from Nigeria.

The result of the GREATNESS campaign saw Guinness sales increase across Africa by over 19% in the first year. Sales in Nigeria increased by 16% and in East Africa by over 32%. Nigeria overtook Ireland for the first time ever in sales of Guinness.

Creative Director: Digital/Social/Mobile

Add your own scenery - The World's biggest panoramic digital photograph. A social campaign and microsite where users uploaded their images from wherever they were in the World to addyourownscenery.com. And using GPS data the interactive site placed them in geographical location to help build this global picture. More importantly Merrell helped support global conversation areas donating $1 for the first 250,000 photos submitted. Subsequently donating $250,000 these conservation projects across the world.

The most popular image in the project entitled the photographer to a $5,000 adventure anywhere in the world. 

Creative Director: TV/Digital content

This series of mini downtown stories in New York highlighting the features in Cadillac's new range of cars. 

Creative Director: Event/Experiential/Social?Digital

LOVE SOCCER. LOSE RACISM. As part of SHOW RACISM THE RED CARD, 2SOX1GOAL is a grass roots movement to help rid soccer of racism in the UK and around the world. On a Saturday in London an event took place where young kids played soccer wearing One Black Sock and One White Sock to make a statement and unite everyone against racism.

Using social media the event gained momentum and was filmed by the BBC as part of a documentary on racism in sport. The film of the event was shown on the Stadium screen at the Premier League club Crystal Palace, along with pitch-side banners, and also across social media channels.

Since the live event the English Football Association and FIFA have shown interest in taking the idea further. A collaboration between sports companies like Nike and adidas would also send a message of unity tot he soccer world.

Creative Director : Digital/Social

Hands should be weapons of Love. Hitting children needs to stop. This idea for the National Society for the Prevention of Cruelty to Children informed parents that hands should be used as weapons of love and used not for violence or abuse.

Group Creative Director: OOH/Digital

Why leave New York City? OOH and digital campaign for the only casino, informing New Yorkers that gambling is on their doorstep.

Creative Director: TV/Digital/OOH

'That calls for a Carlsberg' created a new positioning for the brand as well as a visual rebranding of Carlsberg. It was launched across Europe and consisted of TV, digital and outdoor.  

Creative Director: OOH/Instore/Digital/POS

Remastering an iconic image. The Beatles were on Apple music but Sir Paul McCartney wanted to create a new ‘remastered series’. Working directly with EMI London the idea involved using the iconic Abbey Road crossing image, turning it into a graphic equaliser symbolising ‘remastered’. Multimedia included OOH, digital, Apple in-store posters and iTunes cards.

Creative Director: Film/Event/Social

NOT THE END. After 58 years the iconic CINERAMA Dome Theatre in Hollywood was closed in 2020 due to Covid. To raise awareness and to prevent it from closing forever, this pro bono film was shown at cinemas in LA and across the states. It involved hours of looking at the end titles of movie footage with help from film editors in Hollywood. And it worked, the CINERAMA was saved.

Creative Director/Head of Art: Social/Digital/Posters

DON’T HIDE ABUSE. This digital, social and print campaign for the U.K. charity NSPCC (National Society for the Protection against Cruelty to Children), was aimed at kids who are hiding abuse. This visually impactful idea showed kids hiding behind their own images with he message telling kids not to hide it. The campaign was introduced on Facebook, the NSPCC and website using #DontHideit. The images also appeared in teen magazines - the campaign really struck a chord with young kids. The second part of this campaign used the idea of 'masks' telling kids and teenagers not to hide behind them and speak to the NSPCC.

Creative Director:

'The car of the future'

A 'test film' for Tesla celebrating the forward thinking car brand.

The Red Cross is a symbol of Hope. From blood donations to natural disasters and war zones, the America Red Cross is always there, helping people in need. This campaign uses the 'Red Cross' as an iconic symbol of 'aid' to highlight how important the organization is. Using digital banners, frontline branding, mobile and OOH, this campaign reminds us that the American Red Cross needs our help too.

Creative Director: Print/OOH

Campaign highlighting the anti-aging affects of Olay.

Creative Director: OOH/Digital

OOH and online campaign for the unique non-stop train service from London to Paris and Brussels. 

Creative Director/Head of Art: TV/OOH/Digital.

UK and Europe campaign creating a 'T-Mobile World' where T-Mobile's new plans adapted tothe world of the mobile phone user. 

A new look, feel and tone was created for this new T-Mobile World with music being an important element. Ultimately the phone user was always at the center of the action as he or she wandered effortlessly through this slightly surreal world.

As a result T-Mobile moved from being #4 to being the #2 Mobile phone network across Europe

Creative Director: Digital/Social/Mobile

SAVING IS VERY PERSONAL. Capital One Bank wanted more customers to really think more about how they manage their money - especially Savings. This campaign taps in to the insight that something we all have in common is that we are all Savers. It then uses that insight to get consumers to share what they have saved over the years and then ask why don't they care for their money in the same way.                                          

Using #ShareMySave customers shared something special they've saved on Facebook, Instagram and twitter for a chance to win cash prizes and a top prize of $10,000 to invest in a Capital One Savings Account. In the 2 weeks over 5,,000 posts were shared.

Creative Director/Head of Art: OOH/Social/Print.

'STITCH THAT'.Poster and print ad to launch the new ‘British Tailoring Room’ at the famous Harrods Department store in London. The idea - putting all these famous British designers in one room would of course create a fight for fashion supremacy. The designers included, Vivienne Westwood, Paul Smith, Ozwald Boateng and Richard James.

The image was featured on the front cover of Lurzer’s Archive. 

'BE PART OF THE STORY'. #bepartofthestory

Creative Director: TV/Digital/Experiential/Print.

‘Be Part of The Story’ - a highly impactful and successful recruitment campaign for the Royal Air Force created around people’s stories and insights and their experiences in the RAF. Using TV, digital and print we created a a hub of stories and the vital roles that they play in the RAF. 

Recruitments increased by 10% in the first 6 months and by over 30% over the followning 2 years.

Creative Director: Ambient/OOH/Print/Digital.

BE THE BEST -The OOH recruitment part of this campaign challenged the audience, asking if they had what it takes to be an Army Officer. Digital and print recruitment ads targeted High Schools and College students, inviting them to opt for a more rewarding career than the boring everyday jobs. 

petspyjamas.com

Creative Director:- TV/Digital.

A PET’S SHOPPING CHANNEL. Using a 'QVC style show' for pet lovers, Pets Pyjamas was the first to feature cat and dog as the hosts. The campaign was launched using TV, digital banners and online content

The series was shown on the Pets Pyjamas website where the hosts became so popular they became VIP's ( Very Important Pets), and made appearances at  pet parties and event openings. The campaign saw brand awareness in the first two months increase by over 70% and sales increase by 40%.

Creative Director: OOH/Print

By lowering the temperature of your machine wash you can help save the planet. It’s that simple.

A mix of brands including D&AD, Classic FM, Adidas, Crest, Dove, Olay, Carlsberg Lager and Whitechapel Art Gallery London