Creative Director: OOH/Instore/Digital/POS

Remastering an iconic image. The Beatles were on Apple music but Sir Paul McCartney wanted to create a new ‘remastered series’. Working directly with EMI London the idea involved using the iconic Abbey Road crossing image, turning it into a graphic equaliser symbolising ‘remastered’. Multimedia included OOH, digital, Apple in-store posters and iTunes cards.