'BE PART OF THE STORY'. #bepartofthestory

Creative Director: TV/Digital/Experiential/Print.

‘Be Part of The Story’ - a highly impactful and successful recruitment campaign for the Royal Air Force created around people’s stories and insights and their experiences in the RAF. Using TV, digital and print we created a a hub of stories and the vital roles that they play in the RAF. 

Recruitments increased by 10% in the first 6 months and by over 30% over the followning 2 years.