Creative Director: TV/Digital/Social

REVERSE STROKES F.A.S.T. / DTC. A stroke strikes every 5 minutes in the U.K. and in doing so changes someone’s life in an instant. So people needed a way to notice the dangerous signs and then act. So Act F.A.S.T. was created. A simple acronym to know what to do when a stroke strikes.

Creative Director: Web/Digital/Print/Social/Conference

IF BONES COULD TALK IN DMD - 2023 WMS Conference (World Muscle Society.) An unbranded campaign for Santhera informing HCPs that when treating DMD (Duchenne Muscular Dystrophy) with corticosteroids, muscle benefits but bone health is being dramatically affected. Current corticosteroid therapy is hindering bone growth and causing potential fractures. The campaign puts bone health front of mind with HCP’s, when treating DMD, planting the seed for what’s coming next.

Creative Director: Video/Print/Web/Digital/social

WHILE THE WORLD WAITS FOR A VACCINE/ DTC. Not too long ago, while the Covid-19 vaccine was waiting to be approved patients over 50 yrs weren’t going to their doctors for for check-ups.. This meant that the vaccination, for something as serious as shingles, was beginning to slip through the cracks. This campaign used this time to remind patients of the importance of getting the the other important vaccination while they waited for the Covid-19 answer.

Creative Director: Video/Digital/Event Film

Hands are weapons of Love / DTC. Parents hitting children needs to stop. This animated film for the Prevention of Cruelty to Children dramatized that parents hands should be used as weapons of love and not violence. They should nurture and help children, not hit them

Creative Director: Video/Digital/Social/Event

Kids expressing their problems through lyrics / DTC. The ChildLine counseling service for kids and young people had a problem. It was seen as out of touch with the younger generation. Young kids can't always talk to their parents, they needed someone they could trust, relate to and also understand their problems. Without the ChildLine there really wasn't anywhere to go, or anyone qualified to help. But it needed to change.

The 'Final Verse' idea was to get young people to express themselves creatively through something they could really relate to - music and lyric writing. The prize: A chance to write the final verse of a song on new album by UK artist Devlin. This way they would share there problems and worries instead of hiding them.

Within the first 6 weeks of the campaign traffic to the ChildLine website increased by over 64%. Even more importantly the perception of ChildLine amongst this young target market dramatically changed. Now they felt there was place they could visit where someone would listen to their problems.

Creative Director: Video/website/social/digital/print/Conference/Brand design

BE PROMACTIVE - Launched summer 2023. An DTC & HCP targeted multi-channel campaign for PROMACTA, an Immune Thrombocytopenia (ITP) disease that affects blood platelet count.

BE PROMACTIVE encourages patients to take a more proactive role in selecting the right treatment. The campaign's vibrant and dynamic creative energy supports people in returning to their everyday lives, highlighting the mutual benefits for both healthcare professionals and patients who choose to be proactive.

Creative Director / Head of Art -  Social / Digital / Print

This digital and print campaign for the U.K. charity NSPCC (National Society for the Protection against Cruelty to Children), was aimed at kids who are hiding abuse. This visually impactful idea showed kids hiding behind their own images with he message telling kids not to hide it. The campaign was introduced on Facebook, the NSPCC and website using #DontHideit. The images also appeared in teen magazines - the campaign really struck a chord with young kids. The second part of this campaign used the idea of 'masks' telling kids and teenagers not to hide behind them and speak to the NSPCC.

Creative Director: Print / web / digital

CANCER BEWARE: Now there's more power for patients with Opdualag. When a dual immunotherapy for metastatic melanoma treatment has twice the power, cancer better watch out. A multiple platform campaign where terrified cancer cells are told of what’s on the horizon.

IT’S MY MS. MS can affect mobility, balance, and worst of all, self-confidence. Yet still, so many MS patients square off bravely, defying the disease to invalidate them as individuals. Here, the strength and resolve of these fearless patients is acknowledged and supported with a therapy that encourages them to stand up to MS and celebrate the things in life that make it special.

Creative Director: Digital/Social/Print

SUPERCHARGING mBC: Introducing a disease awareness campaign that shines a spotlight on Arvinas' revolutionary PROTAC protein degradation platform. This innovative technology is set to transform the lives of patients battling metastatic breast cancer (mBC), offering new hope and improved outcomes.

Creative Director: Web Design / Digital /Social / Print / Conference Event

FEMALE FABRY DISEASE IS REAL. DTC/HCP Launched 2022). Fabry disease is a genetic disease that affects enzymes in both men and women. The brief needed to inform HCP’s that females are not seen as ‘just carriers’ and are seriously affected by the disease. So early action can prevent future health crises even if it’s difficult to see the impact of that today.

Creative Director: OOH/Print/Ambient/Digital

This campaign uses the 'Red Cross' as an iconic symbol of 'aid'. From blood donations to disasters, such as earthquakes and hurricanes, the America Red Cross is always there and needs your help. Using digital banners, mobile and OOH and unique branding opportunities, this campaign will hopefully keep the American Red Cross top-of-mind.

Creative Director / print / digital

BLOCKING ESTROGEN 24/7. This HCP campaign introduces a new updated SERD with better bioavailability that blocks Estrogen 24/7 in the treatment of breast cancer. SERD (Selective Estrogen Receptor Degrader) class, is one of the most effective approaches to treating ER+/HER2 - advanced metastatic breast cancer.

Creative Director: Digital /Social

INNER SELFIE / DTC - Disease awareness. As life continues on the outside, sufferers of Crohn’s and Colitis don’t realize that the disease may be causing hidden damage on the inside. It’s time to get an internal image taken.

Creative Director / Print / digital

FIND HELP FIRST. Evidence shows that children’s early experiences impact them throughout life—positively and negatively. Parenting can be difficult and that’s why they need support to help stop any kind of abuse before it happens. This campaign highlights how abuse can affect children when parents lose control, and to make parents seek help before it’s too late.

Campaign encouraging New Yorkers to wear a mask and stop the spread of Covid-19.

Creative Director: Ambient/Social

Multiple Sclerosis is a debilitating disease that can strike at any time creating sudden tiredness and crippling muscle pain. To dramatize how it affects sufferers, pillows were laid at various points along the route of the London marathon with the message: ‘Fatigue can strike at any time ’.

Using religious figures as spokes people, this campaign dramatizes that ‘life after death’ does exist when you carry a Donor Card of America.

This Unbranded OOH, print, digital and interactive campaign appeared during Multiple Sclerosis awareness month. Concepts showed educational medical illustrations but with a difference. Jumbled newsprint showed difficulty reading. An interactive poster in a shopping mall where coordination becomes disconnected. All dramatized how MS sufferers find it almost impossible to do the simple things in life that we all take for granted. People were directed to the MS website nothingissimple.com.

This campaign aimed to galvanise and gather together support for Malaria No More's mission to put an end to Malaria and pressurise governments into continuing their funding . An online petition wasn't enough. It had to be something which graphically demonstrated the level of support the charity and cause had. When someone joined 'The Net' their Facebook profile picture was uploaded into one of the holes in the virtual net. One by one these were filled until the net stretched for pages and pages filled with people's faces. The campaign was kicked off by Rafael Nadal, an ambassador for Malaria No More.