Creative Director - OOH and print.

Classical music was always seen as old and stuffy, so the aim was contemporize it. Classic FM wanted to get a younger audience to listen to classical music in a different way.

For idea we didn't want to use sound but instead visually represent the different emotions you can feel from Classical music. The campaign not only resonated with a younger audience but it also has an impact visually - Listeners wanted copies of the posters for their walls.