Group Creative Director: TV/Digital/Mobile/OOH.

Traveling at he Speed of Hertz -Campaign announcing that the inventors of the Rental Car were now reinventing it. The multichannel campaign launched using TV, digital, social, ambient, inflight-content and OOH. An explosive teaser spot introduced the campaign followed by 60’ and 30’ spots for Hertz 24/7 and Gold Plus Rewards.

OPEN 24/7: To promote the Hertz 24/7 launch, 24 cars were randomly placed on New York streets for 7 days, each displaying a neon 'OPEN 24/7' sign in their windows. Users who tagged the cars with #hertz247 on Instagram had a chance to win free 24/7 rentals