This campaign aimed to galvanise and gather together support for Malaria No More's mission to put an end to Malaria and pressurise governments into continuing their funding . An online petition wasn't enough. It had to be something which graphically demonstrated the level of support the charity and cause had. When someone joined 'The Net' their Facebook profile picture was uploaded into one of the holes in the virtual net. One by one these were filled until the net stretched for pages and pages filled with people's faces. The campaign was kicked off by Rafael Nadal, an ambassador for Malaria No More.